“The first question of ethics is not 'what is right?' or even
'what is good?' but
'what is going on?'”
-Twentieth century
American ethicist
H. Richard Niebuhr

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James Allan Penner is an adjunct assistant professor in the Department of Sociology at the University of Lethbridge and the founder of James Penner and Associates, an enterprising youth research and consulting company that resources individuals and organizations that care about youth, their families and their communities.

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“James is a superb resource for people who care about youth. He is one of very few Canadians who is both a skilled researcher and experienced practitioner, allowing him to thoughtfully discern what's happening with youth as well as explore how those who value youth might respond. Penner further fuses findings with faith, and presents his insights with clarity, warmth and passion. I commend him most highly.”

        -Dr Reginald Bibby, author of The Boomer Factor, Restless Gods and The Emerging Millennials: How Canada’s Newest Generation is Responding to Change and Choice (Project Canada Books, 2009)